European Street owner opens the area’s first pickleball store
After operating the European Street Sweets store in San Marco for more than a year and a half, owner Andy Zarka wanted to take a swing at running a new business in the space.
On Sept. 8, Zarka, who owns the European Street Cafe restaurants, opened Jax Pickleball, the area’s first equipment store dedicated to the increasingly popular sport in Northeast Florida.
He said he became “immediately addicted” to the paddle sport last year.
